Platform

Measure the answer. Find the driver. Ship the fix.

Six modules that take a pharma brand from "we have no idea what ChatGPT says about us" to a governed, repeatable programme owned jointly by brand and medical affairs.

Modules

What you get

Prompt panels

Curated question sets per therapy area, indication and audience, HCP, patient, caregiver, payer, refreshed on a fixed cadence in every market you run.

In practiceRare disease: 40 symptom-shaped GP and caregiver prompts in five languages, because diagnosis questions come long before brand questions.

Answer quality score

One score per brand combining citation share, factual accuracy against the label, sentiment and competitive positioning inside the generated answer.

In practiceBiosimilar switching: originator mentioned in 88% of answers but framed negatively in 71%, visibility looked fine, framing did not.

Driver diagnosis

Which domains, journals, guideline bodies, registries and community sources the engines actually leaned on, ranked by influence on your answer.

In practiceAdult vaccines: a single high-traffic forum thread had become a top-cited source in two engines, outranking national immunisation guidance.

Safety & accuracy alerts

Flags for off-label statements, wrong dosing, missing contraindications, outdated approval status or attribution to the wrong molecule.

In practiceOncology: three engines returned a phase-I dose-reduction schedule as if approved; a fourth omitted a boxed contraindication.

Playbooks

Prioritised workstreams with draft briefs, source references and owners, structured so medical, regulatory and legal review runs in days rather than weeks.

In practiceGLP-1 launch: a guideline-page evidence update, question-shaped HCP dosing pages, and a non-promotional compounding-risk explainer.

Governance layer

EU-hosted data, full audit trail on every measurement, role-based access, and exports formatted for internal compliance documentation.

In practiceEvery finding ships with reproducible, time-stamped answer transcripts, the format affiliate medical governance committees accept.

Worked example

One brand, end to end

The oncology accuracy case shows every module doing its job in sequence, from the prompt that surfaced the problem to the transcripts medical affairs filed.

Detect

Daily prompts on dosing and interactions flagged a phase-I dose-reduction schedule being returned as approved guidance.

Diagnose

Driver analysis traced it to an indexed early-phase protocol outranking the SmPC, reproducible across three engines.

Act

SmPC-aligned dosing published in machine-readable form; corrected answers observed across engines within 27 days.

See all five pharma use cases
Rollout

From baseline to programme in one quarter

  1. 01
    Weeks 1–3 · Baseline

    One brand, one market, four engines. Prompt panel built with your medical team, first answer-quality report delivered.

  2. 02
    Weeks 4–8 · Diagnosis

    Driver analysis across sources, competitor benchmark, accuracy findings triaged with medical affairs.

  3. 03
    Weeks 9–12 · Playbook

    Prioritised workstreams into your MLR pipeline, tracking set up, expansion plan for further markets and brands.

Questions

Compliance first, always

Is this promotional activity?

No. firstQ.ai measures how engines already describe your brands and identifies factual gaps in the public evidence base. What you do with that is decided inside your own MLR process, we give the evidence trail it needs.

How do you handle Rx brand names?

Prompt panels are configured per market to respect local rules on naming and audience. Patient-facing panels can be run on molecule and disease terms only.

How often are answers measured?

Weekly by default, daily for launch or crisis windows. Every run is stored so you can show change over time and reproduce a historic answer.

Where does the data live?

Inside the EU, on European infrastructure, with no customer data used to train third-party models.

See plans
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